Spring 2016 COMM 354
Study guide – Exam 2
- - Know some common characteristics of networks
- - Know how to distinguish mass media networks from new media networks
- - Know what network effects are
- - Know how TV networks make money
- - Know what the “long tail” means for new media business models
- - Know the differences between “push” and “pull” media
- - Know what media market segmentation is and how it can be done
- - Know how social media networks can be put to work for more traditional media firms
- - Know why public broadcasters are regulated to provide special services
- - Know what experience goods are
- - Know what copyright law is supposed to do for creators and for society
- - Know some limits to copyright claims which have been experienced in Europe
- - Know the different reasons why firms might use advertising
