Final Exam format - details

Hello,

We discussed a general preference for a take-home final exam. Here is what your final exam will look like (minus the test questions).

Final Exam Study Guide – COMM 354 Spring 2016

This is an open book, open note essay exam conducted under the Aggie Honor Code. Do not speak with other students about this exam until the end of the examination period. 

The examination period begins Monday, May 2 at 8 AM and ends Thursday, May 5 at 9:30 AM.

Choose one of the following questions, and address it as thoroughly as possible within a continuous three hour period.

Save your work, then use Turnitin.com to submit it. Course number  = 11372493 , password = followthe$

Pick a question:

1.

OR CHOOSE

2.

Good luck!

Prof Burkart

Exam 1 Study Guide

Spring 2016
Exam 1 study guide, COMM 354


Format: 33 multiple choice questions + 2 extra credit questions (104 total points possible)
Scope:  Doyle, Ch 1- 3

- Know what opportunity costs are

- Know what intellectual property is

- Know the difference between economies of scope and of scale

- Know what advertisers buy from media companies

- Know the strategies media companies use to spread risk

- Know the parts of the media vertical supply chain

- Know the main features of a convergence platform

- Know how multi-platform business strategies work

- Know the difference between vertical expansion and horizontal expansion

- Know the reasons why media companies pursue growth

- Know the rationale behind media windowing

- Know the business strategies behind personalization and narrowcasting