Wednesday, April 20, 2016
Wednesday, April 6, 2016
Study Guide, Exam 3 and Exam 4 (final)
COMM 354 Political Economy
Spring 2016
Format of Exam 3 and Exam 4 (final exam)
Exam 3 and Exam 4 will both be take-home, written exams conducted under the Aggie Honor Code.
You will have 3 continuous hours to take each exam. You may use your books and notes and library resources for each exam. You will receive exam questions via email a week before the due date of each exam. You may not speak or share information with other students about the exams before each exam period is concluded.
Use Turnitin.com to submit your responses. Put your name on each exam. (Exams without names on them will lose 5 points automatically.) Course number = 11372493 , password = followthe$
Use good academic writing style for all your responses. When citing written work and using quotations in your text, use this format: (Author's Last Name, Date of Publication, page number), for example, (Doyle, 2014, p. 16).
Exam 3
Exam 3 will be sent out by email by Wednesday, April 20. You must complete it and turn it in before Wednesday, April 27 at 5 p.m. Do not open the email until you are ready to take and complete the exam!
Scope of Exam 3: Doyle Ch. 9, Downing, Hesmondhalgh & Baker, Gandy, Wasko. Refer to the weekly reading questions in the syllabus for likely exam questions.
An extra credit essay will be available on this exam.
Exam 4
Exam 4 will be sent out by email by Thursday, April 28. You must complete it and turn it in before Thursday, May 5, 9:30 AM. Do not open the email until you are ready to take and complete the exam!
Scope of Exam 4 (final exam): Cumulative, all semester's readings. This is a reflection paper, for which you will offer your own thoughts about what is most valuable (and problematic) about media economics and political economy approaches. Consider what media economics does well and not so well in explaining how the media and telecom industries work. Then compare these features to critical political economy of communications. Does the political economy approach try to do everything that media economics does? What does political economy do well, and maybe not so well?
An extra credit essay will be available on this exam.
Spring 2016
Format of Exam 3 and Exam 4 (final exam)
Exam 3 and Exam 4 will both be take-home, written exams conducted under the Aggie Honor Code.
You will have 3 continuous hours to take each exam. You may use your books and notes and library resources for each exam. You will receive exam questions via email a week before the due date of each exam. You may not speak or share information with other students about the exams before each exam period is concluded.
Use Turnitin.com to submit your responses. Put your name on each exam. (Exams without names on them will lose 5 points automatically.) Course number = 11372493 , password = followthe$
Use good academic writing style for all your responses. When citing written work and using quotations in your text, use this format: (Author's Last Name, Date of Publication, page number), for example, (Doyle, 2014, p. 16).
Exam 3
Exam 3 will be sent out by email by Wednesday, April 20. You must complete it and turn it in before Wednesday, April 27 at 5 p.m. Do not open the email until you are ready to take and complete the exam!
Scope of Exam 3: Doyle Ch. 9, Downing, Hesmondhalgh & Baker, Gandy, Wasko. Refer to the weekly reading questions in the syllabus for likely exam questions.
An extra credit essay will be available on this exam.
Exam 4
Exam 4 will be sent out by email by Thursday, April 28. You must complete it and turn it in before Thursday, May 5, 9:30 AM. Do not open the email until you are ready to take and complete the exam!
Scope of Exam 4 (final exam): Cumulative, all semester's readings. This is a reflection paper, for which you will offer your own thoughts about what is most valuable (and problematic) about media economics and political economy approaches. Consider what media economics does well and not so well in explaining how the media and telecom industries work. Then compare these features to critical political economy of communications. Does the political economy approach try to do everything that media economics does? What does political economy do well, and maybe not so well?
An extra credit essay will be available on this exam.
Saturday, March 5, 2016
study guide - exam 2
Spring 2016 COMM 354
Study guide – Exam 2
- - Know some common characteristics of networks
- - Know how to distinguish mass media networks from new media networks
- - Know what network effects are
- - Know how TV networks make money
- - Know what the “long tail” means for new media business models
- - Know the differences between “push” and “pull” media
- - Know what media market segmentation is and how it can be done
- - Know how social media networks can be put to work for more traditional media firms
- - Know why public broadcasters are regulated to provide special services
- - Know what experience goods are
- - Know what copyright law is supposed to do for creators and for society
- - Know some limits to copyright claims which have been experienced in Europe
- - Know the different reasons why firms might use advertising
Tuesday, February 23, 2016
Final Exam format - details
Hello,
We discussed a general preference for a take-home final exam. Here is what your final exam will look like (minus the test questions).
We discussed a general preference for a take-home final exam. Here is what your final exam will look like (minus the test questions).
Final Exam Study Guide – COMM 354 Spring 2016
This is an open book, open note essay exam conducted under
the Aggie Honor Code. Do not speak with other students about this exam until
the end of the examination period.
The examination period begins Monday, May 2 at 8 AM and ends
Thursday, May 5 at 9:30 AM.
Choose one of the following questions, and address it as
thoroughly as possible within a continuous three hour period.
Save your work, then use Turnitin.com to submit it. Course
number = 11372493 , password = followthe$
Pick a question:
1.
OR CHOOSE
2.
Good luck!
Prof Burkart
Saturday, February 6, 2016
Exam 1 Study Guide
Spring 2016
Exam 1 study guide, COMM 354
Format: 33 multiple choice questions + 2 extra credit questions (104 total points possible)
Scope: Doyle, Ch 1- 3
- Know what opportunity costs are
- Know what intellectual property is
- Know the difference between economies of scope and of scale
- Know what advertisers buy from media companies
- Know the strategies media companies use to spread risk
- Know the parts of the media vertical supply chain
- Know the main features of a convergence platform
- Know how multi-platform business strategies work
- Know the difference between vertical expansion and horizontal expansion
- Know the reasons why media companies pursue growth
- Know the rationale behind media windowing
- Know the business strategies behind personalization and narrowcasting
Exam 1 study guide, COMM 354
Format: 33 multiple choice questions + 2 extra credit questions (104 total points possible)
Scope: Doyle, Ch 1- 3
- Know what opportunity costs are
- Know what intellectual property is
- Know the difference between economies of scope and of scale
- Know what advertisers buy from media companies
- Know the strategies media companies use to spread risk
- Know the parts of the media vertical supply chain
- Know the main features of a convergence platform
- Know how multi-platform business strategies work
- Know the difference between vertical expansion and horizontal expansion
- Know the reasons why media companies pursue growth
- Know the rationale behind media windowing
- Know the business strategies behind personalization and narrowcasting
Subscribe to:
Comments (Atom)